Chapter 1  General Principles of Business Writing/1

    Courtesy/1

    Conciseness/2

    Clarity/2

    Completeness/3

    Correctness/3

    Concreteness/4

    Consideration/4

    Exercises/5

Chapter 2  Skills of Business English Writing/7

    Selecting words/7

    Developing effective sentences/11

    Effective paragraph development/14

    Other skills/15

    Exercises/18

Chapter 3  Notice/21

  【Sample Analysis】/21

  【Knowledge Induction】/22

    I. The use and feature of a notice/22

    II. The types of notices/22

    III. The format of a notice/23

    IV. The format of ?notice/23

    V. The format of ?notices/25

  【Skill Training Task】/29

Chapter 4  Poster/31

  【Sample Analysis】/31

  【Knowledge Induction】/33

    I. The use and feature of a poster/33

    II. The format of ?a poster/33

  【Skill Training Task】/41

Chapter 5  Notes and Bills/43

  【Sample Analysis】/43

  【Knowledge Induction】/44

    I. Notes/44

    II. Bills/47

  【Skill Training Task】/50

Chapter 6  Memorandum/51

  【Sample Analysis】/51

  【Knowledge Induction】/53

    I. The use and feature of memos/53

    II. The format of memos/53

  【Skill Training Task】/60

Chapter 7  Agenda/63

  【Sample】/63

  【Knowledge Induction】/64

    I. The use of agenda/64

    II. The format of agenda/64

  【Skill Training Task】/74

Chapter 8  The Minutes of a Meeting/77

  【Sample】/77

  【Knowledge Induction】/82

    I. The use and requirements of minutes of a meeting/82

    II. The format of minutes of a meeting/83

  【Examples of Different Types of the Minutes of the Meeting】/84

  【Skill Training Task】/91

Chapter 9  Product’s Instruction/95

  【Sample Analysis】/95

  【Knowledge Induction】/98

    I. The use and feature of a product’s instruction/98

    II. The content of an instruction/99

  【Skill Training Task】/103

Chapter 10  Certificate/105

  【Sample Analysis】/105

  【Knowledge Induction】/106

    I. The basic knowledge of certificate/106

    II. The format of certificate/106

  【Skill Training Task】/114

Chapter 11  Cards/117

  【Sample Analysis】/117

  【Knowledge Induction】/118

    I. The format and sample of invitation cards/118

    II. The format and sample of congratulation/greeting cards/120

    III. The format and sample of business cards/121

  【Skill Training Task】/125

Chapter 12  Invitation for Bids and Pre-qualification/127

  【Sample Analysis】/127

  【Knowledge Induction】/130

    I. The use of invitation for bids and pre-qualification/130

    II. The format of invitation for bids and pre-qualification/130

  【Skill Training Task】/142

Chapter 13  Bidding Forms/145

  【Sample Analysis】/145

  【Knowledge Induction】/147

    I. The use of a bid/147

    II. The content of the form of bid/147

    III. The Format of Form of Bid/148

  【Skill Training Task】/157

Chapter 14  Contract/159

  【Sample Analysis】/159

  【Knowledge Induction】/162

    I. The use of contracts/162

    II. The format of contracts/163

    III. Types of contracts/164

  【Skill Training Task】/172

Chapter 15  Business Reports/175

  【Sample Analysis】/175

  【Knowledge Induction】/176

    I. The use and category of a business report/176

    II. The format of different business reports/177

  【Skill Training Task】/187

Chapter 16  Business Proposals/191

  【Sample Analysis】/191

  【Knowledge Induction】/193

    I. The use and category of a business proposals/193

    II. The format of different business proposals/193

  【Skill Training Task】/206

Chapter 17  Speech/209

  【Sample Analysis】/209

  【Knowledge Induction】/211

    I. The use and feature of speech/211

    II. The format of speech/211

    Examples of Different Types of speech/212

  【Skill Training Task】/220

Chapter 18  The Layout of a Business Letter/223

  【Sample Analysis】/223

  【Knowledge Induction】/225

    I. The structure of a business letter/225

    II. The Format of a Business Letter/231

    III. Envelop Addressing/235

  【Skill Training Task】/238

Appendix I  Names of Common