Unit Ⅰ　Basic Knowledge of Business Section

Chapter 1　Introduction to Business Administration

　Part Ⅰ　Management Functions

　Part Ⅱ　Aims of Business Administration

　Part Ⅲ　Importance of Business

Chapter 2　Marketing

　Part Ⅰ　Market and Marketing

　Part Ⅱ　Marketing Management Process

　Part Ⅲ　Organizational Markets and Buying Behavior

　Part Ⅳ　Consumer Markets and Consumer Behavior

　Part Ⅴ　Marketing Services and Person Marketing

　Part Ⅵ　Guanxi Marketing

Chapter 3　Finance Management and Accounting

　Part Ⅰ　Finance Management Introduction and Functions

　Part Ⅱ　Capital Structure and Capitalization in Finance

　Part Ⅲ　Accounting Profession

　Part Ⅳ　Conventions of Contemporary Accounting

Chapter 4　Management of Information System

　Part Ⅰ　Science of Information

　Part Ⅱ　Information Management

　Part Ⅲ　Information Professional

Chapter 5　Logistics and Supply Chain Management.

　Part Ⅰ　Introduction to Logistics and Supply Chain

　Part Ⅱ　Activities and Aims of Logistics

Chapter 6　Innovation and Globalization

　Part Ⅰ　The Sources of Invention and Innovation

　Part Ⅱ　Innovation Definitions

　Part Ⅲ　Globalization and Business Competition

Unit Ⅱ　Application Section

Chapter 1　Business Letter Writing

　Part Ⅰ　Basic Knowledge

　Part Ⅱ　Layout of a Business Letter

　Part Ⅲ　Writing of Envelope

　Part Ⅳ　Exercises

Chapter 2　Establishment of Business Relations

　Part Ⅰ　Basic Knowledge

　Part Ⅱ　New Words and Expressions

　Part Ⅲ　Examples of Letters

　Part Ⅳ　Useful Sentence Patterns and Examples

　Part Ⅴ　Exercises

Chapter 3　Offer, Counter.offer and Acceptance

　Part Ⅰ　Basic Knowledge

　Part Ⅱ　New Words and Expressions

　Part Ⅲ　Examples of Letters

　Part Ⅳ　Useful Sentence Patterns and Examples

　Part Ⅴ　Exercises

Chapter 4　Methods of Payment

　Part Ⅰ　Basic Knowledge

　Part Ⅱ　New Words and Expressions

　Part Ⅲ　Examples of Letters

　Part Ⅳ　Useful Sentence Patterns and Examples

　Part V　Exercises

Chapter 5　Packing and Shipment

　Part Ⅰ　Basic Knowledge

　Part Ⅱ　New Words and Expressions

　Part Ⅲ　Examples of Letters

　Part Ⅳ　Useful Sentence Patterns and Examples

　Part Ⅴ　Exercises

Chapter 6　Insurance

　Part Ⅰ　Basic Knowledge

　Part Ⅱ　New Words and Expressions

　Part Ⅲ　Examples of Letters

　Part Ⅳ　Useful Sentence Patterns and Examples

　Part Ⅴ　Exercises

Chapter 7　Useful Sentence Patterns in Writing

Appendix

　Appendix 1　Contracts

　Appendix 2　Sales Contract

　Appendix 3　Contract on Retaining Legal Counsel

　Appendix 4　Compensation Trade Contract

　Appendix 5　Chinese Translation of Unit Ⅰ

　Appendix 6　Chinese Translation of Unit Ⅱ

　Appendix 7　Answers of the Exercises of Unit Ⅱ

参考文献