unit one

text (1) modern management movement (1) 1

翻译技巧 翻译导言

英语口语 asking the way7

text (2) modern management movement (2) 11

unit two

text (1) building the horizontal dimension of organizations 19

翻译技巧 代词的翻译

英语口语 banking25

text (2) building the vertical dimension of organizations 29

unit three

text (1) the case for contingent governance (1) 35

翻译技巧 某些困惑词的翻译 9

英语口语 business negotiation40

text (2) the case for contingent governance (2) 45

unit four

text (1) what is strategy?53

翻译技巧 it 的翻译 57

英语口语 education59

.text (2) strategy rests on unique activities 63

unit five

text (1) the right game: use game theory to shape strategy 71

翻译技巧 不定式的翻译 75

英语口语 job interview 76

text (2) competition and game theory 81

unit six

text (1) meeting the challenge of corporate entrepreneurship 89

翻译技巧 分词的翻译 9

英语口语 lodging 95

text (2) how ibm strikes a balance 100

unit seven

text (1) mapping your innovation strategy (1) 107

翻译技巧 定语从句的翻译 111

英语口语 meals 113

text (2) mapping your innovation strategy (2) 118

unit eight

text (1) why business models matter 127

翻译技巧 否定形式的翻译 130

英语口语 seeing the doctor 133

text (2) what about strategy? 137

unit nine

text (1) creating new growth platforms (1) 145

翻译技巧 被动语态的翻译 151

英语口语 shopping153

text (2) creating new growth platforms (2) 158

unit ten

text (1) the hidden costs of organizational dishonesty (1) 167

翻译技巧 长句的翻译 172

英语口语 supermarkets173

text (2) the hidden costs of organizational dishonesty (2) 177

appendix ⅰ key to exercises 185

appendix ⅱ text translation 195