- 高等教育出版社
- 9787040262049
- 92358
- 0063151061-7
- 文学
- 外国语言文学
- H319.4-43
- 英语
- 高职高专
UNIT 1
TEXT Ⅰ My Financial Career / 1
TEXT Ⅱ The Banking Business / 8
Supplementary Reading / 11
UNIT 2
TEXT Ⅰ The ABC of the Negotiation Game / 14
TEXT Ⅱ Tax /21
Supplementary Reading / 25
UNIT 3
TEXT Ⅰ Financial Principles / 28
TEXT Ⅱ The Role of Banks in Theory / 33
Supplementary Reading / 37
UNIT 4
TEXT Ⅰ Being Your Own Boss / 40
TEXT Ⅱ The World Trade Organization /46
Supplementary Reading /49
Reading Skills Ⅰ / 51
UNIT 5
TEXT Ⅰ The Solution to Everything: HR / 56
TEXT Ⅱ Human Relations at Sony / 63
Supplementary Reading / 66
UNIT 6
TEXT Ⅰ The Firm (Part Ⅰ) /69
TEXT Ⅱ Stock and the Stock Market (Part Ⅰ) / 77
Supplementary Reading / 82
UNIT 7
TEXT Ⅰ The Firm (Part Ⅱ) /84
TEXT Ⅱ Stock and the Stock Market (Part Ⅱ) 93
Supplementary Reading / 100
UNIT 8
TEXT Ⅰ Truth in Advertising / 102
TEXT Ⅱ Electronic Commerce / 108
Supplementary Reading / 114
Reading Skills Ⅱ / 117
UNIT 9
TEXT Ⅰ And They Left.., / 124
TEXT Ⅱ The Great Fire of London / 130
Supplementary Reading / 133
UNIT 10
TEXT Ⅰ What Ever Happened to the Paperless Office? / 135
TEXT Ⅱ The World's First Insurance Company / 141
Supplementary Reading / 145
UNIT 11
TEXT Ⅰ Workplace Trends of the Future / 147
TEXT Ⅱ Global Management for Global Business / 153
Supplementary Reading / 158
UNIT 12
TEXT Ⅰ Carly Fiorina's Remarks at Tsinghua University / 161
TEXT Ⅱ What Makes a Successful Entrepreneur? / 168
Supplementary Reading / 172
Reading Skills Ⅲ / 175
UNIT 13
TEXT Ⅰ The Greening ofWaI-Mart / 179
TEXT Ⅱ Letthe Dollar Drop / 186
Supplementary Reading / 189
UNIT 14
TEXT Ⅰ Why I Axed Alex, the Smug City Slicker / 192
TEXT Ⅱ Time Management / 199
Supplementary Reading / 205
UNIT 15
TEXT Ⅰ Who's Drinking? / 207
TEXT Ⅱ A Bullish Outlook for the Euro / 214
Supplementary Reading / 218
UNIT 16
TEXT Ⅰ Gratitude Is a Great Investment / 220
TEXT Ⅱ Making the Grade / 227
Supplementary Reading / 230
参考答案/ 233
References / 249
