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出版时间:2015年9月

出版社:对外经济贸易大学出版社

以下为《商务英语阅读(第3版)(下商务英语专业)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 对外经济贸易大学出版社
  • 9787566314109
  • 83967
  • 2015年9月
  • 未分类
  • 未分类
  • H319.4
内容简介

  学习语言的人都知道,语言的习得过程是由听、说、读、写组成的。听和说可以说只是机械的模仿阶段,而阅读可以帮助语言习得出现质的飞跃。它可以帮助学习者迅速扩大词汇量,将一门外语学活,并从思维方式得到训练从而加强语感。国晓立、周树玲主编的《商务英语阅读(下第3版商务英语专业新世界全国高职高专院校规划教材)》从世界著名经济报刊、论著、网站等资源精心选材,进行编排,目的是使读者提高英语阅读和理解能力,同时掌握一定的国际商务知识,了解经济领域的一些新动态;使从事国际商务的人士在较短时间内熟悉经贸领域专业词汇,提高语言技能,成为中国目前急需的复合型商务人才。

目录

Unit 1 Team Spirit: Cultivate the Culture


 Fast Reading Ⅰ How to Build Strong Team Spirit?


 Fast Reading Ⅱ How Much Do You Know About Team Spirit?


Unit 2 Performance Evaluation


 Fast Reading Ⅰ New Strategies to Talk About Your Performance Evaluation with Your Boss


 Fast Reading Ⅱ Being Able to Impress at Appraisals


Unit 3 Uncovering a Company's Corporate Culture--a Critical Task for Job-seekers


 Fast Reading Ⅰ Apple's Corporate Culture


 Fast Reading Ⅱ What Does an Organization's Culture Reveal?


Unit 4 Why Should We Go for Six Sigma?


 Fast Reading Ⅰ Six Sigma--the Soul of Effectiveness


 Fast Reading Ⅱ Remembering Bill Smith, Father of Six Sigma


Unit 5 General Introduction to Logistics


 Fast Reading Ⅰ Eight Reasons to Consider a Career in Logistics


 Fast Reading Ⅱ Reverse Logistics


Unit 6 Challenges Faeing Chinese Logistics Industry


 Fast Reading Ⅰ Logistics Firms Face Challenges


 Fast Reading Ⅱ TNT Chooses Verizon for Global Telecommunications Network Transformation


Unit 7 Just-in-time


 Fast Reading Ⅰ Focus on Public Transportation


 Fast Reading Ⅱ Premium Freight Makes JIT Fit


Unit 8 Universal Parcel Service


 Fast Reading Ⅰ A Foreign Express Giant Invests in China


 Fast Reading Ⅱ Trending in China: Cross-border E-commerce


Unit 9 GeneralIntroduction to Insurance


 Fast Reading Ⅰ China Mulls Insurance Market Easing for Foreign Firms


 Fast Reading Ⅱ China to Implement Bank Deposit Insurance


Unit 10 IPR and Economic Growth


 Fast Reading Ⅰ IPR Protection Is Key to Economic Growth


 Fast Reading Ⅱ Web Firms' Video and Subtitle Sites Closed in IPR Crackdown ""'""


Unit 11 Human Relationship in the 21st Century


 Fast Reading Ⅰ How to Work with People You Don't Like


 Fast Reading Ⅱ Build a Great Working Relationship with Your Boss


Unit 12 Cross-cultural Communication


 Fast Reading Ⅰ Culture Shock


 Fast Reading Ⅱ ""Secrets"" Not Spoken out before Americans


Unit 13 Business Etiquette


 Fast Reading Ⅰ Gifts You Should Never Give at the Office


 Fast Reading Ⅱ Helpful Negotiation Tips


Unit 14 Interview Skills


 Fast Reading Ⅰ How to Prepare for the Second Interview


 Fast Reading Ⅱ Interview Questions


Unit 15 The Future of the World Economy


 Fast Reading Ⅰ ""Chinanomics"" Could Hold Key to Japan's Economy Recovery ~


 Fast Reading Ⅱ Five Future Trends and the World Economy


Unit 16 Sustainable Development


 Fast Reading Ⅰ Tourism and Sustainable Development


 Fast Reading Ⅱ Ecological Civilization Shapes Nation's Future


Key to Exercises


References