商务英语阅读(第3版)(下商务英语专业) / 新世界全国高职高专院校规划教材
作者: 国晓立,周树玲
出版时间:2015年9月
出版社:对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566314109
- 83967
- 2015年9月
- 未分类
- 未分类
- H319.4
学习语言的人都知道,语言的习得过程是由听、说、读、写组成的。听和说可以说只是机械的模仿阶段,而阅读可以帮助语言习得出现质的飞跃。它可以帮助学习者迅速扩大词汇量,将一门外语学活,并从思维方式得到训练从而加强语感。国晓立、周树玲主编的《商务英语阅读(下第3版商务英语专业新世界全国高职高专院校规划教材)》从世界著名经济报刊、论著、网站等资源精心选材,进行编排,目的是使读者提高英语阅读和理解能力,同时掌握一定的国际商务知识,了解经济领域的一些新动态;使从事国际商务的人士在较短时间内熟悉经贸领域专业词汇,提高语言技能,成为中国目前急需的复合型商务人才。
Unit 1 Team Spirit: Cultivate the Culture
Fast Reading Ⅰ How to Build Strong Team Spirit?
Fast Reading Ⅱ How Much Do You Know About Team Spirit?
Unit 2 Performance Evaluation
Fast Reading Ⅰ New Strategies to Talk About Your Performance Evaluation with Your Boss
Fast Reading Ⅱ Being Able to Impress at Appraisals
Unit 3 Uncovering a Company's Corporate Culture--a Critical Task for Job-seekers
Fast Reading Ⅰ Apple's Corporate Culture
Fast Reading Ⅱ What Does an Organization's Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
Fast Reading Ⅰ Six Sigma--the Soul of Effectiveness
Fast Reading Ⅱ Remembering Bill Smith, Father of Six Sigma
Unit 5 General Introduction to Logistics
Fast Reading Ⅰ Eight Reasons to Consider a Career in Logistics
Fast Reading Ⅱ Reverse Logistics
Unit 6 Challenges Faeing Chinese Logistics Industry
Fast Reading Ⅰ Logistics Firms Face Challenges
Fast Reading Ⅱ TNT Chooses Verizon for Global Telecommunications Network Transformation
Unit 7 Just-in-time
Fast Reading Ⅰ Focus on Public Transportation
Fast Reading Ⅱ Premium Freight Makes JIT Fit
Unit 8 Universal Parcel Service
Fast Reading Ⅰ A Foreign Express Giant Invests in China
Fast Reading Ⅱ Trending in China: Cross-border E-commerce
Unit 9 GeneralIntroduction to Insurance
Fast Reading Ⅰ China Mulls Insurance Market Easing for Foreign Firms
Fast Reading Ⅱ China to Implement Bank Deposit Insurance
Unit 10 IPR and Economic Growth
Fast Reading Ⅰ IPR Protection Is Key to Economic Growth
Fast Reading Ⅱ Web Firms' Video and Subtitle Sites Closed in IPR Crackdown ""'""
Unit 11 Human Relationship in the 21st Century
Fast Reading Ⅰ How to Work with People You Don't Like
Fast Reading Ⅱ Build a Great Working Relationship with Your Boss
Unit 12 Cross-cultural Communication
Fast Reading Ⅰ Culture Shock
Fast Reading Ⅱ ""Secrets"" Not Spoken out before Americans
Unit 13 Business Etiquette
Fast Reading Ⅰ Gifts You Should Never Give at the Office
Fast Reading Ⅱ Helpful Negotiation Tips
Unit 14 Interview Skills
Fast Reading Ⅰ How to Prepare for the Second Interview
Fast Reading Ⅱ Interview Questions
Unit 15 The Future of the World Economy
Fast Reading Ⅰ ""Chinanomics"" Could Hold Key to Japan's Economy Recovery ~
Fast Reading Ⅱ Five Future Trends and the World Economy
Unit 16 Sustainable Development
Fast Reading Ⅰ Tourism and Sustainable Development
Fast Reading Ⅱ Ecological Civilization Shapes Nation's Future
Key to Exercises
References