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出版社:高等教育出版社

以下为《职通商务英语综合教程3(附光盘)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040318159
  • 1版
  • 73577
  • 0063150891-8
  • 异16开
  • 文学
  • 外国语言文学
  • F71
  • 商务、旅游
  • 本科、高职高专
目录

Unit 1 Trade Practice 1


  Section I Trade Tetins 7


  Section II UCP 600 6


  Section Ⅲ Incoterms 2000 11


Unit 2 Trade Policy


  Section I Chinas Foreign Trade Policy after WTO Accession 13


  Section II U.S.Foreign Trade and Global Economic Policies 19


  Section Ⅲ EU Must Lead on Trade Policy 23


Unit 3 Global Market Place


  Section I Emerging Markets 25


  Section II The Marketplace of North America 30


SectionⅢ The BRICs 35


Unit 4 Trade Procedure


  Section I Trade Procedure 37


  Section Il Transportation 43


  Section m Documents Used in International Trade Procedure 47


Unit 5 Business Contract


  Section I Business Contract 49


  Section II Sales Contract 55


  Section Ⅲ Genetal Introduction to CISG 60


Unit 6 Foreign Exchange


  Section I Foreign Exchange Market 63


  Section II Foreign Exchange Rate 69


  Section Ⅲ New Currency-Euro 73


Unit 7 Management in International Business


  Section I International Operations Management 75


  Section II Human Resource Management 81


  Section Ⅲ ISO 9001 86


Unit 8 The Role of Culture in Business


  Section I The Cultural Dimension of International Business 89


  Section II The Role of Japanese Culture in Business 95


  Section Ⅲ Cultural Awareness 100


Unit 9 nternational Strategic Alliances


  Section I International Strategic Alliances 103


  Section II European Union 108


  Section m WTO,NAFTA and APEC 112


Unit 10 Cross-cultural Communication


  Section I Cross culture in International Business 115


  Section H Company Language 121


  Section m Cross cultural Communication 125


Glossary 127


Useful Expressions 139