- 高等教育出版社
- 9787040318159
- 1版
- 73577
- 0063150891-8
- 异16开
- 文学
- 外国语言文学
- F71
- 商务、旅游
- 本科、高职高专
Unit 1 Trade Practice 1
Section I Trade Tetins 7
Section II UCP 600 6
Section Ⅲ Incoterms 2000 11
Unit 2 Trade Policy
Section I Chinas Foreign Trade Policy after WTO Accession 13
Section II U.S.Foreign Trade and Global Economic Policies 19
Section Ⅲ EU Must Lead on Trade Policy 23
Unit 3 Global Market Place
Section I Emerging Markets 25
Section II The Marketplace of North America 30
SectionⅢ The BRICs 35
Unit 4 Trade Procedure
Section I Trade Procedure 37
Section Il Transportation 43
Section m Documents Used in International Trade Procedure 47
Unit 5 Business Contract
Section I Business Contract 49
Section II Sales Contract 55
Section Ⅲ Genetal Introduction to CISG 60
Unit 6 Foreign Exchange
Section I Foreign Exchange Market 63
Section II Foreign Exchange Rate 69
Section Ⅲ New Currency-Euro 73
Unit 7 Management in International Business
Section I International Operations Management 75
Section II Human Resource Management 81
Section Ⅲ ISO 9001 86
Unit 8 The Role of Culture in Business
Section I The Cultural Dimension of International Business 89
Section II The Role of Japanese Culture in Business 95
Section Ⅲ Cultural Awareness 100
Unit 9 nternational Strategic Alliances
Section I International Strategic Alliances 103
Section II European Union 108
Section m WTO,NAFTA and APEC 112
Unit 10 Cross-cultural Communication
Section I Cross culture in International Business 115
Section H Company Language 121
Section m Cross cultural Communication 125
Glossary 127
Useful Expressions 139