- 哈尔滨工业大学出版社
- 9787560360508
- 1-1
- 70495
- 0046177525-6
- 2016年6月
- 管理学
- 工商管理
- F713.50
- 经济管理
- 本科
本书既可作为普通高等院校经济管理专业的教材和教辅用书，也可用作培训及自学参考书。
Chapter 1：Introduction of Marketing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 2：Nature of Marketing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 3：Marketing Environment
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 4：Buyer Behavior and Consumer Decision Making Process
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 5：Marketing Research
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 6：Market Segmentation
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 7：New Product Development
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 8：Managing the Marketing Mix
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 9：Pricing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 10：Distribution Channel Management
Part One：Text
Part Two：Questions
Part Three：WordS and Phrases
Part Four：Further Reading
Chapter 11：Promotion Mix
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 12：The Marketing of Services
Part One：Text
Part Two：Questions
Part Three：W0rds and Phrases
Part Four：Further Reading
Chapter 13：E-Marketing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
Chapter 14：International Marketing
Part One：Text
Part Two：Questions
Part Three：Words and Phrases
Part Four：Further Reading
References
