- 重庆大学出版社
- 9787562430353
- 67895
- 0043156013-5
- 2012年12月
- 文学
- 外国语言文学
- H319.4
- 英语
- 本科
目录
Unit 1 Globalization Text A: Why We Should Embrace Globalization Text B: Globalization Opens Door to New Dangers Text C: Survey Finds Support for Globalization, But amid Worries Reading Skills Development 1 — The Reason Why We Should Read Our Assigned Texts in Advance of a ClassUnit 2 Evolution Text A: Manufacturing Industrial Evolution Text B: Wireless E-Business — the Evolution of a Revolution Text C: Trends in Electronic Banking Evolution Reading Skills Development 2 — Definitions of Main Heading and Subheading (1)Unit 3 Banking Text A: What the Banks Must Do Text B: M & A Lessons Text C: Trichet Will Bring Best Practice to the ECB Reading Skills Development 3 — Definitions of Main Heading and Subheading (2)Unit 4 Regional Economies Text A: China: Westward Ho! Text B: Shanghai — This Ain't China Text C: China: Westward Ho! Reading Skills Development 4 — Recognizing EnumerationsUnit 5 Intelleetual Property Text A: Mine Games — Companies Are Coining Intellectual Property Text B: Spy vs Spy Text C: Intellectual Property Reading Skills Development 5 — Recognizing Definitions and ExalnplesUnit 6 Business Crisis Text A: In Iraqi War Scenario, Oil Is Key Issue: US Drillers Eye Huge Petroleum Pool Text B: How Far Can It Fall? Text C: Oil and Empire: Say No to the Oil War Reading Skills Development 6 — Recognizing Signal WordsUnit 7 Strategies Text A: Thinking Outside the Burger Box Text B: A Five-step Business Continuity Plan for CEOs Text C: Outside Directors Don't Mean Outsize Returns Reading Skills Development 7 — Addition WordsUnit 8 Strategy Assessment Text A: Strategy Assessment Text B: Ebay Good Enron Bad Text C: New Approaches to Strategy Formulation Reading Skills Development 8 — Comparison or Contrast WordsUnit 9 Management Text A: Managing Uncertainty Text B: Security Firm Cycles around the Bad Times Text C: Home Suite Home — What Recession? Reading Skills Development 9 — Illustration WordsUnit 10 Business Ethics Text A: Earon — A Case for Better Understanding of Cash Flows Text B: Accounting after Anderson: What Has Changed, What Hash't Text C: The Moral Advantage: How to Succeed in Business by Doing the Right Thing Reading Skills Development 10 — Cause-and-Effect WordsUnit 11 Business Rules Text A: Wal-Mart Rules Text B: Beating the Odds Text C: Four Ideas for Reforming Corporate Governance after Enron Reading Skills Development 1 1 — Recognizing Main Ideas in Paragraphs and Short SelectionsUnit 12 Corporate Ownership Text A: The Case for Going Private Text B: Bourses Kick off Nordic M & A Text C: American Airlines Plans to Buy TWA Reading Skills Development 12 — The Value of Finding the Main IdeaUnit 13 Corporate Culture Text A: When Something Is Rotten Text B: Prosperous Entertaining for Business Success in UK Text C: Dunkin' Donuts Redux Reading Skills Development 13 — Knowing How to OutlineUnit 14 Entrepreneurs Text A: The Next Picture Show Text B: Increasing Personal Productivity Text C: Graduates as Entrepreneurs Reading Skills Development 14 — Knowing How to SummarizeUnit 15 Investor Text A: The Suit Is Back in Business Text B: Tips for Using Networking Skills to Attract Investors Text C: Secret CIO: Dressing for Success in a Tough Economy Reading Skills Development 15 — SkimmingUnit 16 Business Supervisor Text A: Mind Your Own Business Text B: Control That Anger! Text C: Golden Business Ideas — Websites:First In, First Out Reading Skills Development 16 — Rapid ReadingAppendices Appendix 1 New Words in Each Unit Appendix 2 Words Related to Business in Each Unit Appendix 3 Background Knowledge in Each Unit Appendix 4 The Nobel Prize in Economic Sciences Appendix 5 World Currencies Appendix 6 World's Top 10 Banks, 2003 Appendix 7 Forbes International 500, 2002 Appendix 8 Forbes 500, 2003 Appendix 9 List of Famous Entrepreneurs Appendix 10 Worldwide Intellectual Property Offices and Organizations