电子商务英语（第二版） / 21世纪电子商务与现代物流管理系列教材
作者： 吴群、吴琼等
出版时间：2014年7月
出版社：中国水利水电出版社
- 中国水利水电出版社
- 9787517021094
- 66433
- 0047154842-0
- 2014年7月
- 管理学
- 工商管理
- F713.36
- 电子商务
- 本科
本书语言具有较强的时代气息，内容具有较强的可读性和实用性。每课内容主要包括:课文、单词、难句分析、技能训练和两种阅读材料。阅读材料其一是对课文的补充，其二是商务或计算机领域词汇的定义或术语。为了方便自学，书后附有参考译文和练习答案。
本书可作为本、专科电子商务专业或其他相关专业的英语教材，也可供自学者使用。
本书配有PPT电子教案，读者可以从中国水利水电出版社网站以及万水书苑免费下载，网址为:http://www.waterpub.com.cn/softdown/或http://www.wsbookshow.com。
Lesson One
Five Important Skills Necessary for Business
Success
New Words
Sentence Explanations
Skill Training
Word-formation in the E-commerce Fields
Reading Materials
No flee Wi-Fi—The Biggest Tourist
Complaint
Free Wifi
How the Intemet Works
New Words
Sentence Explanations
Skill Training
Business Card's Translation
Reading Materials
Hackers' Competition
Restaurants Uploading Menus on iPads for
Tech Savvy Diners
A Crime Wave Festers in Cyberspace
New Words
Sentence Explanations
Skill Training
Business Letter Writing (I)
Reading Materials
Hackers Are Enemy Number One on
the Internet
Victoria Beckham Joined Her Husband David
for the Appearance on CCTV
What have to do when sent e-mail on
wrong address
New Words
Sentence Explanations
Skill Training
Business Letter Writing (II)
Reading Materials
Safe Sex for Your Computer
A Guide to Computers and Plug-ins on
the Internet
How Do American Consumers Borrow?
New Words
Sentence Explanations
Skill Training
Business Letter Writing (III)
Reading Materials
Japan's Quick Studies in Survival
A Knack of Wal-Mart's Success
How the Credit Card Captured America
New Words
Sentence Explanations
Skill Training
Business Letter Writing (IV)
Reading Materials
Ways to Get Your Money Back
What People Are in the Market for?
The Art of Advertising Your Business
New Words
Sentence Explanations
Skill Training
Business Letter Writing (V)
Reading Materials
Culture Important in Advertising
Microsoft after Virus Writers--International
Effort Offers Cash Rewards
Nike, from Small Beginnings to World Giant
New Words
Sentence Explanations
Skill Training
Agreement (Contract)
Reading Materials
What Keeps U.S. Brands Aloft?
Name: Key to a Company's Success
Amazon's Future
New Words
Sentence Explanations
Skill Training
Brief Introduction
Reading Materials
China's Brick-and-mortar Banks Launching
a Counter-attack against The Assault from
Internet Heavyweights
Most Effective Shopping Sprees Are
the Snappiest Ones
Starbucks--Sharing Success
New Words
Sentence Explanations
Skill Training
Advertisement Writing (I)
Reading Materials
The Information Superhighway
Eight Months in Microsoft, I learned It
The Challenges of Using Search Agents to
Perform Research on the World Wide Web
New Words
Sentence Explanations
Skill Training
Advertisement Writing (II)
Reading Materials
Why Is Payment by L/C Commonly Used in
Foreign Trade?
The Secret of Swedish Nightingale
Becoming Famous
Beautiful Idea
New Words
Sentence Explanations
Skill Training
Advertisement Writing (III)
Reading Materials
Should We Admire Wal-Mart?
China "Tuhao" in the Eyes of Foreign
Media-- Luxury Splurge and Poor Taste
What is E-Commerce
New Words
Skill Training
Language for talking on the phone
Reading Materials
What Is Your Business Personality?
Google Sold Motorola to Lenovo
Lesson Fourteen
Supporting Environment for E-commerce
New Words
Skill Training
How to Write a Letter to Follow up After
a Job Interview
Reading Materials
Top Ten Internet Manners Questions
10 Pieces of Information That You'll Regret
Not Capturing
E-commerce in the Future
New Words
Skill Training
Seven Tips to Make Successful Business
Presentation
Reading Materials
The Pros and Cons of Anonymity on
the Intemet
From Burger Flipper to McDonald's CEO
Appendix (参考译文及练习答案)
Bibliography (参考文献)
