- 中国农业出版社
- 9787109201828
- 1版
- 65761
- 2015年2月
- 未分类
- 应用经济学
- 未分类
- 经济、管理
- 本科
目录
前言
Chapter 1 Fundamentals of Management
Introduction
Lesson 1 What Skills and Competencies Do Successful Managers Possess?
Lesson 2 Building Trust.. The Essence of Leadership
Lesson 3 Management by Objectives
Lesson 4 How Do You Create a Learning Organization?
Chapter 2 Fundamentals of Economics
Introduction
Lesson 1 How Individuals Make Decisions
Lesson 2 What's Wrong with Price Gouging?
Lesson 3 What the World Must Do to Kickstart growth?
Chapter 3 Business Administration
Introduction
Lesson 1 Types of Organizational Strategies
Lesson 2 Supply Chain Management Using Internet Technologies
Lesson 3 Organization Culture in MNCs
Chapter 4 Tourism Management
Introduction
Lesson 1 Go out to See the World
Lesson 2 Hotel Management
Lesson 3 Utilization and Conservation of the Tourism Resources
Chapter 5 Financial Management
Introduction
Lesson 1 The Cash Flow Cycle
Lesson 2 The Balance Sheet
Lesson 3 Financial Instruments and Markets
Chapter 6 Human Resource Management
Introduction
Lesson 1 Activities of HR Department
Lesson 2 The Human Resource Recruitment
Lesson 3 Motivating Workers
Chapter 7 Public Management
Introduction
Lesson 1 Three Big Questions in Public Management
Lesson 2 What Is the Policy Cycle7
Lesson 3 Community Participation
Lesson 4 E-Government in China
Chapter 8 Rural Areas Development
Introduction
Lesson 1 Governmental Support to Agriculture
Lesson 2 Promoting Rural Economic Development
Lesson 3 Developing Modern Agriculture
Chapter 9 International Economics and Commerce
Introduction
Lesson 1 Function of International Trade
Lesson 2 Why Nations Protect Their Industries
Lesson 3 What's the Job of Export Department?
Chapter 10 Development and Prospect of Chinese Economy and Management
Introduction
Lesson 1 Huawei. Seeking Its Own Path
Lesson 2 The Sino-dependeney Index. Declaration of Chin-dependence
Lesson 3 China's Economy, Speed Isn't Everything
Reference
Chapter 1 Fundamentals of Management
Introduction
Lesson 1 What Skills and Competencies Do Successful Managers Possess?
Lesson 2 Building Trust.. The Essence of Leadership
Lesson 3 Management by Objectives
Lesson 4 How Do You Create a Learning Organization?
Chapter 2 Fundamentals of Economics
Introduction
Lesson 1 How Individuals Make Decisions
Lesson 2 What's Wrong with Price Gouging?
Lesson 3 What the World Must Do to Kickstart growth?
Chapter 3 Business Administration
Introduction
Lesson 1 Types of Organizational Strategies
Lesson 2 Supply Chain Management Using Internet Technologies
Lesson 3 Organization Culture in MNCs
Chapter 4 Tourism Management
Introduction
Lesson 1 Go out to See the World
Lesson 2 Hotel Management
Lesson 3 Utilization and Conservation of the Tourism Resources
Chapter 5 Financial Management
Introduction
Lesson 1 The Cash Flow Cycle
Lesson 2 The Balance Sheet
Lesson 3 Financial Instruments and Markets
Chapter 6 Human Resource Management
Introduction
Lesson 1 Activities of HR Department
Lesson 2 The Human Resource Recruitment
Lesson 3 Motivating Workers
Chapter 7 Public Management
Introduction
Lesson 1 Three Big Questions in Public Management
Lesson 2 What Is the Policy Cycle7
Lesson 3 Community Participation
Lesson 4 E-Government in China
Chapter 8 Rural Areas Development
Introduction
Lesson 1 Governmental Support to Agriculture
Lesson 2 Promoting Rural Economic Development
Lesson 3 Developing Modern Agriculture
Chapter 9 International Economics and Commerce
Introduction
Lesson 1 Function of International Trade
Lesson 2 Why Nations Protect Their Industries
Lesson 3 What's the Job of Export Department?
Chapter 10 Development and Prospect of Chinese Economy and Management
Introduction
Lesson 1 Huawei. Seeking Its Own Path
Lesson 2 The Sino-dependeney Index. Declaration of Chin-dependence
Lesson 3 China's Economy, Speed Isn't Everything
Reference