外贸英语函电(赠课件) / 高职高专十二五规划教材·行业英语系列
作者: 项伟峰
出版时间:2013年1月
出版社:北京师范大学出版社
- 北京师范大学出版社
- 9787303147496
- 63012
- 0065152575-0
- 16开
- 2013年1月
- 经济学
- 应用经济学
- H315
- 专业基础课
- 高职
项伟峰主编的这本《外贸英语函电》基于国际贸易业务流程,将英语语言知识和国际贸易实务知识有机结合,详细介绍了各环节中的函电写作,体例安排新颖,以篇章结构分析与核心语汇归纳为特色,以培养学生商务沟通能力、国际贸易业务操作能力为目标,体现任务驱动、工学结合思想,实用性、针对性强。
Module 1 Business Letter Writing Essentials
Learning Task 1 Identifying and Arranging the Parts of a Business Letter
Learning Task 2 Identifying and Using the Layout of Business Letters, Envelopes and E-mails
Learning Task 3 General Principles of Business Letter Writing
Module 2 Establishing Business Relations
Learning Task 1 Establishing Business Relations
Learning Task 2 Agency Application and Appointment
Module 3 Enquiry, Offer, Counter-offer and Acceptance
Learning Task 1 Enquiry and Reply
Learning Task 2 Offer
Learning Task 3 Counter-Offer and Acceptance
Module 4 Orders
Learning Task 1 Placing an Order
Learning Task 2 Accepting an Order
Learning Task 3 Declining an Order
Module 5 Payment
Learning Task 1 Negotiating Terms of Payment
Learning Task 2 Settling Payment Problems
Module 6 Letter of Credit
Learning Task 1 Opening a Letter of Credit
Learning Task 2 L/C Amendment and Extension
Module 7 Packing and Shipment
Learning Task 1 Packing and Marking
Learning Task 2 Terms of Shipment
Learning Task 3 Shipping Advice
Module 8 Insurance
Learning Task 1 Insurance Terms
Learning Task 2 Insurance Arrangement and Effectuation
Module 9 Complaints and Claims
Learning Task 1 Complaints
Learning Task 2 Claims
Module 10 International Trade Simulation
Keys
References
后记