Unit One

Text A Travel as an Industry

Text B The Vacation and Leisure Traveler

Practical Writing: Notice ( 1 )

Supplementary Reading Basic Approaches to the Study of Tourism (1)

Unit Two

Text A What is Tourism?

Text B The Study of Tourism

Practical Writing : Notice (2)

Supplementary Reading Basic Approaches to the Study of Tourism (2)

Unit Three

Text A Globalization and the Tourism Industry

Text B Globalization and a New Type of Tourist

Practical Writing : Letter Writing ( 1 )

Supplementary Reading Insecurity, Risks and Crises in Tourism

Unit Four

Text A Cultural Tourism

Text B Cultural Effects of Tourism

Practical Writing : Letter Writing (2)

Supplementary Reading Different Types of Tourism

Unit Five

Text A Hospitality Resources

Text B What Is Hospitality Management?

Practical Writing: Invitation Card Writing

Supplementary Reading Ecotourism

Unit Six

Text A The Airline Industry

Text B The Motorcoach Industry

Practical Writing: Reservation Letter

Supplementary Reading Impact of Tourism on Employment

Unit Seven

Text A The Food Service Industry

Text B Junk Food and a Hectic Pace

Practical Writing: Letter of Confirmation

Supplementary Reading Early Food Services

Unit Eight

Text A Future Trends in Tourism

Text B The Arrival of Heritage Tourism

Practical Writing: Letter of Application

Supplementary Reading Are We There Yet?

Unit Nine

Text A Recreation

Text B Casinos and Gaming

Practical Writing : R6sum6

Supplementary Reading The Walt Disney Company

Unit Ten

Text A The Language of Tourism

Text B Attractions

Practical Writing: Thank-you Letter

Supplementary Reading Entertainment and Shopping

Unit Eleven

Text A Types of Travel Agencies

Text B Travel Agency Organizations

Practical Writing: Complaints

Supplementary Reading The World Tourism Organization

Unit Twelve

Text A The Channels of Distribution

Text B Specialty Channelers

Practical Writing: Letters of Inquiry or Request

Supplementary Reading Establish a Promotional Mix for Travel

Intermediaries

Unit Thirteen

Text A Special Segments of Business Travel

Text B Incentive Travel & Convention/Meeting Planners

Practical Writing: Welcome Speech

Supplementary Reading Tour Wholesalers and Operators

Unit Fourteen

Text A Studying Tourist Behavior

Text B Behavior of Individual Customers

Practical Writing : Advertisement

Supplementary Reading Bright Future for Travel Agents

Unit Fifteen

Text A Why is Demand Important?

Text B Market Potential Analysis

Practical Writing: Business Reports

Supplementary Reading Mass-Market Tourism

Unit Sixteen

Text A Life-Seeing Tourism

Text B Improvement in Educational and Cultural Content of Tourism

Practical Writing: Hotel Reservation Agreement

Supplementary Reading Types of Destinations--Travel Experiences --

References