商务英语入门 / 大学英语立体化网络化系列教材·拓展课程教材
作者： 陈惠惠、田杰等
出版时间：2015年10月
出版社：北京大学出版社
- 北京大学出版社
- 9787301263235
- 1版
- 40546
- 0041169830-1
- 平装
- 16开
- 2015年10月
- 200
- 108
- 文学
- 外国语言文学
- F7
- 常用外国语
- 本科
Unit One Brief Introduction to Business English
Text A Business and Business English
Text B Characteristics ofBusiness English
Unit Two Business Etiquette
Text A Business Etiquette
Text B Table Manners and Culture Differences
Text C Dress for Business Success
Unit Three Business Advertising
Text A Introduction to Advertising
Text B Characteristics ofAdvertising Language
Unit Four Business English Conversation
Text A Business English Conversation Theory
Text B Active Listening Keeps Conversation Going
Unit Five Business Negotiation
Text A Business Negotiation
Text B Basic Rules ofBusiness Negotiation
Unit Six Job Interview
Text A Introduction to Job Application Letter
Text B HOW to Write a Resume?
