世纪商务英语——阅读教程(专业篇Ⅰ)(第五版)(配有教参、课件) / 新世纪高职高专英语类课程规划教材
作者: 吴思乐、候雁慧等
出版时间:2014年7月
出版社:大连理工大学出版社有限公司
- 大连理工大学出版社有限公司
- 9787561187029
- 35714
- 0065156752-1
- 16开
- 2014年7月
- 文学
- 外国语言文学
- F71
- 商务英语、外贸英语等
- 高职高专
Unit 1 Marketing
Warming Up
Comprehensive Reading
Practical Reading
Unit 2 Product Development
Warming Up
Comprehensive Reading
Practical Reading
Unit 3 Price and Pricing
Warming Up
Comprehensive Reading
Practical Reading
Unit 4 Distribution Channel
Warming Up
Comprehensive Reading
Practical Reading
Unit 5 Promotion
Warming Up
Comprehensive Reading
Practical Reading
Test One
Unit 6 Financial Management
Warming Up
Comprehensive Reading
Practical Reading
Unit 7 Risk Management and Insurance
Warming Up
Comprehensive Reading
Practical Reading
Unit 8 Production and Operations Management
Warming Up
Comprehensive Reading
Practical Reading
Unit 9 Business Ownership
Warming Up
Comprehensive Reading
Practical Reading
Unit 10 Business Ethics
Warming Up
Comprehensive Reading
Practical Reading
Test Two