国际商务英语函电 / 高等院校国际贸易专业精品系列教材
作者： 王玉婧
出版时间：2014年7月
出版社：厦门大学出版社
- 厦门大学出版社
- 9787561551578
- 31303
- 2014年7月
- 未分类
- 未分类
- H315
作者王玉婧编写的《国际商务英语函电》体现了整个国际商务过程所必须的交际需要，是实现各职业能力、成为应用型贸易人才的前提条件。
本教材创新的在于开篇将商务沟通的理论整合进来，阐释了沟通的定义、分类及过程，从环境、语义、心里和文化等角度探讨了沟通失效的原因。在建立业务关系环节，添加了信用查询的相关知识和例信，并给出银行资信证明样本，使教材能够与实际更紧密地结合。
本教材可以培养学生使用英文信函进行国际贸易业务磋商的能力,让学生系统掌握国际货物买卖的一般程序、惯例和规则，提供学生分析问题和解决问题的能力，打造精通国际贸易业务的应用型和复合型人才。
Topic 1 Theory of Business Communication
Ⅰ Learning Outcomes
Ⅱ Communication
Topic 2 Writing Principles and Layout of Business Letters
Ⅰ Learning Outcomes
Ⅱ Brief Introduction of Principles for Business Communication
Ⅲ The Components of Business Letter
Ⅳ The Layout of a Business Letter
Ⅴ The Format of Envelopes
Ⅵ Specimen Letters
Topic 3 Establishing Business Relations&Credit Inquiry
Ⅰ Learning Outcomes
Ⅱ Brief Introduction
Ⅲ Specimen Letters
Ⅳ Useful Expressions
Ⅴ Exercises
Topic 4 Inquiry and Reply
Ⅰ Learning Outcomes
Ⅱ Brief Introduction
Ⅲ Specimen Letters
Ⅳ Useful Expressions
Ⅴ Exercises
Topic 5 Offer and Counteroffer
Ⅰ Learning Outcomes
Ⅱ Brief Introduction
Ⅲ Specimen Letters
Ⅳ Useful Expressions
Ⅴ Exercises
Topic 6 Purchase＆Sales Contract
Ⅰ Learning Outcomes
Ⅱ Brief Introduction
Ⅲ Specimen
Ⅳ Useful Expressions
Ⅴ Exercises
Topic 7 Payment Terms
Ⅰ Learning Outcomes
Ⅱ Brief Introduction
Ⅲ Specimen Letters
Ⅳ Useful Expressions
Ⅴ Exercises
Topic 8 Establishment of and Amendment to L/C
Ⅰ Learning Outcomes
Ⅱ Brief Introduction
Ⅲ Specimen Letters
Ⅳ Useful Expressions
Ⅴ Exercises
Topic 9 TranspOrtatiOn
Ⅰ Learning Outcomes
Ⅱ Brief Introduction
Ⅲ Specimen Letters
Ⅳ Useful Expressions
Ⅴ Exercises
Topic 10 International TransportatiOn Insurance
Ⅰ Learning Outcomes
Ⅱ Brief Introduction
Ⅲ Specimen Letters
Ⅳ Useful Expressions
Ⅴ Exercises
Topic 11 Complaint Claim＆Settlement
Ⅰ Learning 0utcomes
Ⅱ Brief Introduction
Ⅲ Specimen Letters
Ⅳ Useful Expressions
Ⅴ Exercises
Topic 12 C0rrespondence on Other Trading Practice
Ⅰ Learning Outcomes
Ⅱ Specimen Letters
Ⅲ Useful Expressions
Topic 13 Functional Business Writing
Ⅰ Learning Outcomes
Ⅱ Invitation&Reply
Ⅲ Notice&Note
Ⅳ Announcement
Ⅴ Memorandums
Ⅵ Minutes
Ⅶ Agenda
Ⅷ Report
Appendix 1 外贸常用术语、词汇表
Appendix 2 世界主要港口
Appendix 3 世界主要货币
主要参考文献
